Couche-Tard Consolidates Retail Brands

The company will replace its current Circle K, Statoil, Mac’s and Kangaroo Express stores under the new global Circle K brand.

September 24, 2015

LAVAL, Quebec, Canada -- Alimentation Couche-Tard Inc. has revamped its branding to fold the Circle K, Statoil, Mac’s and Kangaroo Express retail brands under one refreshed global banner. The new Circle K brand will replace those names on convenience stores and gasoline stations in Canada, Central and Eastern Europe, Scandinavia and the United States. Couche-Tard stores in Asia will also carry the new branding. However, in Québec, the company has chosen to retain the company’s founding Couche-Tard retail brand.

The global Circle K brand will begin rolling out to stores in the United States in January 2016. It will be seen on service stations in Europe starting in May 2016, while Canadian customers outside Québec will see the new Circle K brand beginning in May 2017.

“Circle K is a brand that is already popular with huge numbers of our customers and employees,” said Couche-Tard President & CEO Brian Hannasch in a press release. “We are setting out to make it easy for existing and new customers in more countries than ever before to prefer Circle K as their destination for convenience and fuel, with a fresh new look and feel and even better products for people on the go, always combined with fast and friendly service.”

Currently, thousands of stores and gasoline stations in 14 countries carry the Circle K name, which is Couche-Tard’s largest and most international brand.

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