Halloween Spending to Reach $8.4 Billion

That’s the highest number ever in the NRF’s annual survey.

September 23, 2016

WASHINGTON, D.C. – Americans are looking forward to splurging on their favorite candy and costumes this Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $8.4 billion, an all-time high in the survey’s 11-year history.

U.S. consumers are expected to spend an average of $82.93, up from last year’s $74.34, with more than 171 million Americans planning to partake in Halloween festivities this year. “After a long summer, families are excited to welcome the fall season celebrating Halloween,” NRF President and CEO Matthew Shay said in a press release. “Retailers are preparing for the day by offering a wide variety of options in costumes, decorations and candy, while being aggressive with their promotions to capture the most out of this shopping event.”

According to the survey, consumers plan to spend $3.1 billion on costumes (purchased by 67% of Halloween shoppers), $2.5 billion on candy (94.3%), $2.4 billion on decorations (70%) and $390 million on greeting cards (35.4%).

“Consumers are eager to celebrate Halloween, especially given that eight in 10 Americans will shop by mid-October. That is the highest we have seen in the survey’s history,” Prosper Insights Principal Analyst Pam Goodfellow said. “Americans will enjoy taking advantage of early-bird promotions both online and in-store as they kick off the fall season.”

Advertisement
Advertisement
Advertisement