NAPERVILLE, Ill. – Eby-Brown, LLC, has rebranded its proprietary Wakefield food line. “Taking a different position on the branding was part of the strategic repositioning of the brand that began a year ago to meet the evolving market needs,” said Thomas Wake, co-president of Eby-Brown, in a press release.

“We know today’s c-store consumers want choices that lead to healthier eating habits. As a result, … we have added healthier options like fresh parfaits, heart-healthy sandwiches like our new egg white frittata, and wrap sandwiches,” he said. “As our research has indicated, we will continue to add healthier choices for our c-store customers to keep ahead of the market trends.”

In addition, Eby-Brown has launched its new mobile application Eby Source Point 360 (ESP 360). ESP 360 will initially be available for download for iPads from the Apple App Store.

The app makes store management and ordering faster, easier and more convenient for retailers through an intuitive user interface accessed across an omnichannel environment that provides value-based information and allows them to have inventory metrics and analytics at their fingertips.

“Telxons and Smart Handhelds are tools of the past. Mobile solutions are the tools of the future,” Wake said. “We have received overwhelmingly positive feedback on the value of the ordering analytics that allow customers to research average order quantities by item and manage inventory by previewing upcoming promotional items scheduled for delivery.”

Eby-Brown’s new mobile application and rebranded foodservice options will debut at the NACS Show. Register today!