U.S. Restaurant Traffic Increases Modestly

The average check growth drove spending gains in the second quarter.

September 18, 2013

CHICAGO – U.S. restaurant traffic increased by 1% during the second calendar quarter of 2013 compared to same quarter last year while consumer spending, driven primarily by average check growth, increased by 3% over last year, according to The NPD Group. NPD’s foodservice market research finds that despite growth in the April, May, June quarter, foodservice traffic is at the 2009 level of 15.7 billion for the quarter.

“There were several bright spots in the industry in the second quarter, and certainly casual dining ending its cycle of traffic losses is one of them,” said Bonnie Riggs, NPD restaurant industry analyst, in a press release. “Any gain in the current market is good news and keeps the industry steady.”

Visits to QSR, which represent 78% of industry traffic, were up by 1%, according to NPD’s CREST. Casual dining traffic, after several consecutive quarters of declines, held steady in the quarter. Midscale/family dining restaurant traffic continued its history of traffic declines with a 2% decrease compared to same quarter last year. Fine dining/upscale hotel restaurants, which represent only 1% of total industry traffic, increased visits by 6%. Traffic to fast casual restaurants, which fall under the quick service segment, increased by 8% in the second quarter.

Breakfast/morning meal continued to post traffic growth in the second quarter with a gain of 3%. Lunch and supper remained flat while visits at p.m. snack rose 1% over same quarter last year.

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