Taco Bell Courts Millennials With Beer, Wine

The first Taco Bell Cantina restaurant will open in Chicago next week.

September 17, 2015

IRVINE, Calif. – What will attract Millennials? Taco Bell is betting that it’s beer and wine, along with its Tex-Mex menu. This week, the fast-food chain unveiled a new concept that “redefines the fast-food experience.” The new Taco Bell Cantina restaurant will welcome customers in Chicago next week, followed by a second location in San Francisco by the of September.

The new design focuses on simplifying and modernizing the restaurant experience and bringing forward an atmosphere as unique as the community in which it serves. “These new urban restaurants are a critical part of our growth strategy in markets where people experience our brand differently,” said Brian Niccol, CEO of Taco Bell Corp, in a press release. “Today’s consumers are living in more urban settings and our new restaurants cater to their lifestyle in adapting our traditional restaurant concept to fit their modern needs.”

Taco Bell Cantina restaurants will be the first and only Taco Bell restaurants to serve alcohol to customers who are of legal drinking age. The San Francisco restaurant will serve beer and wine only, while the Chicago location will serve beer, wine, sangria and Twisted Freezes. Cantina restaurants will also feature a new tapas-style menu of shareable appetizers, which includes nachos and rolled tacos, during designated hours each evening, in addition to the full standard Taco Bell menu.

This summer, Taco Bell started offering delivery service in more than 90 cities through a partnership with DoorDash.

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