BOSTON – GasBuddy announced it has surpassed more than 60 million downloads of its mobile app, and that the company is looking toward the future with consumer and B2B solutions that go beyond just fuel prices. The initiatives are being led by GasBuddy CEO and former PayPal executive Walt Doyle, along with CTO and former chief engineer of PayPal Retail, Max Metral.

GasBuddy’s new brand, logo and positioning reflects the evolution of the industry, where fuel retailers have greatly expanded their offerings, investing hundreds of millions of dollars modernizing the consumer experience at the pump and in the store. Consumers want to know about these additional services, and the new GasBuddy connects them with these retailers and helps people fuel their journey.

“With the GasBuddy app on 60 million smartphones, we have the opportunity to do something unique and powerful for our loyal consumers, the stores that serve them and the brands that want to reach them,” Doyle said. “Fuel prices will always be our center of gravity, but with an all-new smartphone app, new media products for advertisers, and other solutions for the retailers themselves, finding a price on GasBuddy is just the beginning.”

In addition to its re-branding, GasBuddy also launched a redesigned version of its free smartphone app that will now connect consumers and retailers with information in addition to fuel prices. Some of the features include station ratings, a new interface, new games and enhanced search filters.

To celebrate the rebrand, GasBuddy will launch a month-long nationwide #TankTakeover campaign giving away thousands of gallons of gas in select cities. The campaign will involve partnering with local gas stations and filling up GasBuddy members’ tanks. The first stop will be in Houston, Texas, on September 23. To get more information about location and timing on all the Tank Takeover events, follow GasBuddy on Twitter and Facebook.