DALLAS, Texas and PALO ALTO, Calif. – Yesterday, 7-Eleven and DoorDash announced a partnership to provide on-demand delivery from participating 7-Eleven stores in five major metropolitan markets across the United States. Beginning September 1, customers in New York, Los Angeles and Chicago will be able to order products from their local 7-Eleven stores, with the service rolling out to Washington, D.C., and Boston in the coming months.

The strategic relationship between the two companies—DoorDash’s first partnership outside of the restaurant industry—will include in-store marketing, local promotions and the availability of “Convenience Packs” or groups of products that make purchasing common items from 7-Eleven stores even more convenient. 7-Eleven’s expanded product assortment from fresh foods and beverages to household goods offer customers a one-stop shopping experience, which is a compelling value proposition to busy, on-the-go consumers.

“By working with DoorDash, we can bring on-demand delivery to more people and more places,” said Raja Doddala, 7-Eleven’s vice president of innovation and omnichannel strategy. “This partnership between the world’s largest convenience store chain and a leading on-demand delivery start-up can redefine convenience. DoorDash’s technology, data analytics and commitment to the customer experience impresses us and makes them a great match for 7-Eleven’s omnichannel initiatives.”

For more on the ways that driven entrepreneurs are serving food and products with a heaping dose of convenience, read “From Store to Door” in the September issue of NACS Magazine.