AriZona Beverages Debuts Fan-Picked Flavor Exclusively at 7-Eleven

Cherry Lime Rickey is part of the company's 20th anniversary celebration.

August 29, 2012

NEW YORK - Cherry Lime Rickey has been selected by consumers as the official 20th-anniversary AriZona Beverages USA flavor and will debut exclusively at participating 7-Eleven stores in September. AriZona Beverages turned over flavor selection and label design to its fans.

The beverage company created a 20th anniversary website, where fans could vote in April for the favorite among three flavors. The Cherry Lime Rickey flavor, a slightly carbonated, well-balanced mix of sour, tart and sweet flavors, beat out Orange Creamsicle and Chocolate Fudge Float in the flavor-off.

After the winning flavor was selected, AriZona Beverages issued a call for can designs from artists. Thousands submitted designs from around the world. Narrowed by a hand-picked design team, the fans voted on the five finalists. Kenny Vidinich of One Vibe Creative Studios in Honolulu submitted the winning can design.

Cherry Lime Rickey will be available at participating 7-Eleven stores from Sept. 5 through Nov. 11.

"Like AriZona products, 7-Eleven is an American-founded company and has a loyal consumer following ?" particularly beverage consumers," said Jackie Harrigan, global communications director, in a press release. "AriZona is the 'go-to drink?? for consumers, and 7-Eleven is the 'go-to place?? for thirsty Americans."

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