ATLANTA – Savvy retailers are taking advantage of the rapid growth of premium water, reminding shoppers about their daily H2O intake with ambient water display racks for 1-liter bottles of Smartwater. According to Nielsen Scantrack (convenience retail 52 weeks ending 4/20/13), 2013 sales of premium water in convenience stores grew by 26% ($87 million).

The same data indicate that Smartwater is the top-selling premium water in the country, double its leading competitor, with sales growth of 38% in convenience outlets. To learn more about how these merchandisers can boost sales, read Racks Help Retailers Dive into Premium Water Trend at CokeSolutions.com.

The Coca-Cola summer campaign extends an invitation to America to “Share a Coke.” For the first time in the U.S., Coca-Cola personalizes the sharing experience by swapping out some of its iconic logos on 20-ounce bottles for 250 of the nation’s most popular names among teens and Millennials. Across the Coca-Cola trademark — Coke, Diet Coke and Coke Zero — the company invites people to find their name and the names of family, friends, colleagues or even the names of people they want to know better … and open a little extra happiness this summer by sharing a Coke together. Read more in “Share a Coke” Campaign Rolls Out in the U.S.

Although August is the hottest month of the year, the holidays are already beckoning. Retailers that want to take advantage of this special selling season should talk to their Coca-Cola representative now to order unique merchandising and POS items or to participate in holiday programs and promotions. Reps can provide details about this year’s exciting offerings and provide ways to gain even more value from The Coca-Cola Company. In addition, seasonal-themed materials will be available to customers on Coca-Cola Design Machine.