WASHINGTON, D.C. – Despite all the cheerleading for healthy eating, Americans still eat only about one serving of fruit per day, on average. And our veggie consumption, according to an analysis from the Centers for Disease Control and Prevention, falls short too, according to a report on National Public Radio (NPR).

The latest attempt to get kids to eat their greens (and oranges and reds) is making use of marketing gimmicks more commonly seen in the junk and snack food industry. Bolthouse Farms, for example, is leading the way with campaigns such as their Veggie Snackers “extreme baby carrots,” that come with pouches of bright-colored, bold-flavored seasonings.

According to the NPR report, companies like Bolthouse Farms are taking a page from the soda and snack industry playbook, when it comes to marketing and design tactics, to make fruits and veggies more appealing to kids.

Grocers are also hoping to entice young consumers and their parents to the produce aisle by creating new, kid-focused snacking sections. Giant Eagle is installing the go-to kid sections in about 400 stores in the mid-Atlantic and Ohio, and Walmart is piloting the concept in 30 stores in California, with plans to roll it out to 1,500 stores later this fall.