SALT LAKE CITY – With 1,300 stations in 24 states, Sinclair Oil Corporation has launched a new customer loyalty program called Dinorewards. Participants earn Sinclair rewards by shopping online at thousands of merchants such as Target, Nordstrom, Best Buy and 1-800-Flowers.
Sinclair partnered with Billaway to deploy the advanced customer appreciation program. Early adopters of the rewards program will receive a free Android smartphone offer.
“Sinclair Oil set out to offer a rewards program that did not ask customers to change their behavior, and Billaway was the only one we felt accomplished this goal,” said Sinclair Oil Marketing Manager Russell Gibson, in a press release. “Now our customers can reduce the monthly amount they pay for fuel and enjoy a new phone as well.”
Gibson described how the program works:
- Customers join Dinorewards via email, Facebook or LinkedIn.
- Registrants receive the Android smartphone offer for signing up while supplies last.
- After shopping online at participating merchants, Dinorewards members automatically earn rewards that they can apply straight to a Sinclair credit card bill or redeem for a Sinclair gift card. They can also earn discounted gas by printing and using coupons, taking surveys, playing games, watching movie trailers and engaging in other activities.
“Sinclair’s aggressive use of social media and its reputation in the industry attract and create loyal customers,” said Billaway CEO Paul Harkins.