INDIANA, Pa. – Sheetz has announced it will expand its Sheetz Café to more locations, the Pittsburgh Post-Gazette reports. The first Sheetz Café opened close to West Virginia University in Morgantown, W.Va., in March 2015. A second location was built near the Penn State campus in State College, Pa. A third café recently opened close to Indiana University of Pennsylvania in Indiana, Pa.

Sheetz Cafes don’t sell fuel, and instead focus on food and beverages, including beer. “It’s a really new concept with us, and we are playing in the sandbox, so to speak, and trying to figure it out,” said Steve Augustine, assistant vice president of real estate for Sheetz. “The cafe concept is really influenced by a fairly large college or university. We are really counting on a high amount of foot traffic. … Think of Times Square in New York City. That’s the ultimate goal on a smaller scale.”

The cafes have lots of snacks and drink options, its made-to-order foodservice, a creamery with frozen yogurt and ice cream, and a beer cave, plus indoor and outdoor seating. “I think they’re going to get a lot of business, especially with students coming in late at night for food and the fact that they are selling beer,” said a customer about the new Indiana, Pa., location. This Sheetz Café also sells fresh fruit, such as bananas, apples and oranges.

“We are really trying to focus on being a casual dining experience rather than relying on fuel,” Augustine said. “We think that’s the future, casual food made quickly.”

Other locations are being planned close to the University of Pittsburgh and Carnegie Mellon University, Virginia Tech, the University of Virginia and the University of North Carolina at Chapel Hill. “We do a lot of playing around at Sheetz,” he said. “This may work and it may not, but the good news is that we are willing to try different concepts.”

NACS Ideas 2 Go 2015 included the Sheetz location in Morgantown, W.Va. NACS Ideas 2 Go 2015 included the Sheetz location in Morgantown, W.V