Happy Meals Without the Toys

San Francisco has proposed a law restricting which children's meals could have toy accompaniments.

August 16, 2010

SAN FRANCISCO - San Francisco is looking to take the happy out of Happy Meals by proposing to nix the toys in children€™s meals that have too much sugar, salt and fat, the San Francisco Chronicle reports.

Last Monday, Santa Clara County became the first local municipality in the United States to ban toys from kids€™ meals it deemed too unhealthy, but only a small number of restaurants were impacted by that law that applied only to unincorporated areas.

San Francisco€™s law would apply to all restaurants, but in effect would only impact fast-food units, such as Burger King, Jack in the Box and McDonald€™s. Toys could still be included in children€™s meals, but those meals must meet specific nutritional guidelines. The entire meal would need to have 600 calories or less and no one thing could have more than 200 calories or 480 milligrams of salt.

Those restrictions would eliminate nearly all Happy Meals currently offered at McDonald€™s. "Our legislation will encourage restaurants that offer unhealthy meals marketed toward children and youth to offer healthier food options with incentive items or toys," said Supervisor Eric Mar, the legislation€™s chief sponsor. "It will help protect the public€™s health, reduce costs to our health care system and promote healthier eating habits."

Kids€™ meals with toys also would need to have one serving of fruit and vegetables, but it€™s unclear whether French fries, ketchup or pickle relish would count as a serving.

"The San Francisco Board of Supervisors seems to have an insatiable appetite for punishing the restaurant industry. However, the widespread ridicule that this proposal will receive should give them a case of heartburn," said Daniel Conway, director of public affairs for the California Restaurant Association. "Toy bans are only proven to disappoint kids, frustrate parents and generate headlines for ambitious politicians."

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