NAIROBI, Kenya – Kenyan oil marketing company Vivo Energy plans to grow its profits through non-fuel revenue streams in order to supplement income from the sale of petroleum, according to a report from Standard Media. The firm is optimistic that combining retail and fuel outlets will appeal to Kenya’s growing middle class.

The firm is currently shopping for partners to put up convenience stores at its existing Shell outlets, with agreements already signed with four service providers that have set up stores at different Shell stations within Nairobi.

Vivo Energy CEO Polycarp Igathe said that the system will be replicated across Kenya, with retailers including Tuskys and Nairobi Java House, and fast food companies Subway and Innscor. “The convenience store is an extension of our core business at petrol stations that are in themselves convenience outlets,” Igathe was quoted as saying.