Winn-Dixie Expands fuelperks! Rewards Program

Stores in Florida and Georgia now offer the gasoline discount program.

August 12, 2011

TAMPA, Fla. - Winn-Dixie Stores Inc. announced that guests using the new Winn-Dixie Customer Reward Card (CRC) at any of the grocer's 95 stores in the Tampa/St. Petersburg, Tallahassee and Gainesville, Fla.; and in the Albany and Columbus, Ga., areas, can earn significant fuel discounts at participating Shell stations. The savings are part of Winn-Dixie's fuelperks! Rewards Program, which has already saved $21 million for Winn-Dixie guests in Louisiana and in the Jacksonville, Fort Myers, Miami, Panama City, West Palm Beach, Fla., areas.

For every $50 in qualified purchases using the new CRC at Winn-Dixie, guests earn a 5 cents-per-gallon discount on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 300 participating area Shell stations. Additionally, fuelperks! are stackable ?" the more shoppers spend, the more fuelperks! credits they earn.

"We encourage shoppers to visit their nearest Winn-Dixie location to sign up for their new Customer Reward Card and start saving on gas through our fuelperks! rewards program today," said Dan Lafever, Winn-Dixie's regional vice president, in a press release. "We look forward to expanding it soon into Central Florida, especially with gas prices back on the rise."

This fuelperks! expansion is part of the grocer's ongoing partnership with Excentus Corporation, a retail marketing coalition specializing in fuel-based reward programs. "Winn-Dixie has been a great business partner for us," said Brandon Logsdon, president and COO of Excentus. "We are excited to bring fuelperks! to their customers and we are confident that it will be a success."

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