NEW YORK CITY – In late 2017, the Hershey’s Chocolate World attraction is moving to a bigger location in the heart of Times Square. Nearly three times the size of the old location, the new Hershey’s Chocolate World will offer more ways to experience chocolate and enjoy your favorite Hershey brands than ever before.

The Amazing Candy Machine lets your imagination run wild as you mix and match up to 12 of your favorite Hershey products. Personalize your very own Hershey’s Milk Chocolate Bar wrapper to capture your Times Square memory, or Say it With a Kiss and display a unique digital message.

At the new Hershey’s Chocolate World Times Square store, you can enjoy made-to-order, gooey s’mores all year round. Enjoy Hershey’s largest s’mores experience served from an authentic camper. Guests can also enjoy delicious cookies and treats at the new, in-store bakery during your visit and prepare for a new s’mores experience unlike any other.

The new location will open later this year at 701 7th Avenue, New York.