Kraft Heinz and Oprah Winfrey Collaborate to Create ‘O, That’s Good!’

New line of refrigerated soups and sides add a nutritious twist to comfort foods.

August 10, 2017

PITTSBURGH & CHICAGO – The Kraft Heinz Company and Oprah Winfrey announced this week the debut of O, That’s Good!, a new line of four soups and four sides that bring a nutritious twist to comfort food classics. O, That’s Good! is the first introduction from Mealtime Stories LLC, the previously announced joint venture between Kraft Heinz and Winfrey.

Together, Winfrey and Kraft Heinz worked with a team of chefs to develop the new refrigerated brand using real ingredients and no artificial flavors or dyes. For example, the in Original Mashed Potatoes, they replaced some of the potato with mashed cauliflower; and in the Broccoli Cheddar Soup, some of the cheese was replaced with butternut squash, increasing the number of veggies while maintaining the rich flavor.

“I love healthy foods and eating from my garden,” said Winfrey. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it [to] your family.”

Nina Barton, SVP of marketing, innovation and research & development for the U.S. business at Kraft Heinz, said that “refrigerated products are on the rise and we saw an opportunity to drive excitement in this section of the store with convenient soups and sides made with real ingredients and easy preparation.”

Ten percent of Mealtime Stories’ profits will be equally split between charitable organizations Rise Against Hunger and Feeding America to support the fight against hunger. The Kraft Heinz Company Foundation intends to make annual donations on behalf of Mealtime Stories to these charities until the joint venture becomes profitable.

The O, That’s Good! soups (SRP $4.99) and sides (SRP $4.49) are rolling out now in the refrigerated section in select grocery stores and will be available nationwide in October 2017.

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