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Giant Eagle Leverages EPiServer to Accelerate Digital Strategy

The service will enhance customer engagement online and help drive in-store sales.
August 7, 2013

​CHICAGO – EpiServer has partnered with Giant Eagle, which will deploy its EPiServer CMS and Commerce Solutions to enhance the customer online experience, to help drive profitable sales growth and support customer loyalty. Giant Eagle is using the service to devise a more capable and scalable CMS and e-commerce platform to bolster delivery of their digital strategy.

“Our goal has been to provide an Omni-channel customer experience for our shoppers, with each touch point, from online to in-store, offering easily accessible information and tools our customers desire when and where they want it,” said Donna Pahel, director digital CRM at Giant Eagle, in a press release. “The EPiServer technology has enabled us to better engage our customers online to ultimately provide a benefit to the in-store experience, and has allowed us to prepare for future planned enhancements to the site.”

The EPiServer will extend and deliver the multi-channel, multi-platform experience online, complete with an interactive customer tool set and offering including weekly circular, product catalog, shopping list, menu planner, digital coupons and gift card e-commerce. These offerings are designed to enhance the value proposition and customer engagement during the pre-shop, in-store and post-sale experience by offering value, and planning and savings options for time and price conscious shoppers.

“Stronger integration between on and off line shopping is a continuing trend in the retail space,” said Marty Leamy, president at EPiServer, Inc. “Giant Eagle has followed a well thought-through development process with a focus on their customer. This innovative strategy will carry them well into the future as digital demand continues to build, and to drive customer loyalty with more rewarding customer experiences.”