Americans Like Wine

Over the past two decades, Americans have been increasingly opting for wine at the expense of beer, a new Gallup poll shows.

August 06, 2013

NEW YORK – Americans are ditching ales, lagers and light beers in favor of wine, U.S. News and World Report reports.

Over the past 21 years, the percentage of Americans who said they prefer wine over beer when they drink alcohol rose from 27% (1992) to 35% (2013), while a new Gallup poll reveals Americans are split fairly evenly when it comes to choosing one or the other

According to Gallup, 36% of American who drink alcohol favor beer as their drink of choice, while 35% say the same of wine. It is a significant change from 1992, when 47% of drinkers said they favored beer, versus 27% who opted for wine.

The shift is occurring among Millennials and those over 50, while only 29% of those 30 to 49 years old prefer wine.

Gallup said while wine has made great strides among American consumers, beer is still positioned for long-term success.

"[B]eer still ranks as the preferred beverage among young adults and is tied with wine among minorities, so unless wine or liquor eclipses beer as the favorite alcoholic drink among these groups, it doesn't appear that beer's position will grow much weaker in the coming years," Gallup said.

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