WATERLOO, Ontario - ShopSavvy has partnered with Grocery Server to bring specific grocery deals, incentives and coupons to the mobile shopping assistant??s 11 million users, Progressive Grocer reports. "ShopSavvy users are saving every day on consumer electronics, DVDs, books, video games, toys and other retail categories," said John Boyd, co-founder and vice president of business development for ShopSavvy.

"This partnership extends our leadership to the grocery category, where our shoppers are demanding better information on grocery products and new opportunities to save using the latest technology. This is only the beginning of what we have planned for grocery, which we think is a category poised for savings and opportunity over the coming five years," said Boyd.

The partnership will enable ShopSavvy registrants to scan grocery items for price comparisons and current coupons and deals for that item either at that store or a nearby supermarket. "ShopSavvy has changed the way users shop and is the natural partner for Grocery Server to introduce its grocery deal finding technology to mobile consumers," said Corbin de Rubertis, co-founder/ CEO of Grocery Server.

"Grocery Server is able to lend our extensive database of local grocery deals, aggregating coupons and in-store specials at more than 200 chains nationwide, to help ShopSavvy expand its coverage of this category and provide users instant access to savings on the shopping trip they make most frequently--to the grocery store," said Rubertis.