DALLAS - Pizza Hut announced last week dramatic changes to its menu pricing, with "simplified pricing" now available in nearly two-thirds of its restaurants.

"This isn't just another deal, this is an everyday menu pizza pricing change taking place," said Brian Niccol, Chief Marketing Officer at Pizza Hut. "High, overcomplicated pricing has been a category issue in the pizza world for the last several decades. Much like our $10 Any Pizza shifted America's focus on how much a single pizza should cost, our new pricing structure will set the industry tone for what is a holistic, everyday value solution."

Pizza Hut's new price structure sets a medium pizza with up to three toppings at $8, a large pie with up to three toppings at $10, and $2 extra for any specialty pizza. An additional charge, varying by location, applies for Stuffed Crust Pizza.

"The motivation behind this change wasn't just value, but simplification and transparency," Niccol explained. "Our new menu pricing makes it easier for our customers to access great value everyday when ordering without having to worry about coupons or special limited offers."