HERSHEY, Pa. – Hershey is expanding its portfolio of healthy options with its new ready-to-eat popcorn brand, Popwell. The popcorn has less than 200 calories per serving, and has been launched in select U.S. outlets.

Just-Food reports that Hershey brought the product to market in 10 months, a fraction of the usual two-year development process, to capture the opportunities in today’s better-for-you snacking market. 

Hershey accelerated the development process by partnering with an unnamed co-manufacturer, which will also serve as an ingredient supplier and packager, according to the news source. Popwell flavors include sea salt, white cheddar and chipotle BBQ. 

"We knew that if we wanted to truly be a snacking company, we also had to live entrepreneurially, which means not only looking at things through a different lens, but also doing things differently," said Hershey's Zach Decker.