Edeka Launches Xpress Convenience Store Concept

German retailer will tailor its product assortment to local supply in metropolitan areas.

July 31, 2017

MUNICH – German retailer Edeka Südbayern is launching a new c-store concept, Edeka Xpress. About 50 of the 170-plus Tengelmann sites that the retailer is taking over will be converted to the Xpress format by the end of September.

"During the introduction of the xpress format, we are optimizing the numerous small-scale Tengelmann locations in terms of product range and shop design and giving it a sharper profile," said Claus Hollinger, managing director of Edeka Südbayern. "With the new distribution rail, we are thus creating a differentiation from the classic Edeka locations, which offer an above-average wide and deep full range on larger areas."

At about 600 square meters, the product mix at the Xpress format will be tailored to the needs of the market. The stores will emphasis its fresh offers including fruits and vegetables, fresh herbs and a dry assortment in a modern shopping atmosphere.

From the outside, the stores will be recognizable by the new Edeka Xpress brand, along with the city logo. "We underline the consistent orientation of the markets to the needs of our customers," explained Claus Hollinger.

The initial launch of the Xpress c-stores will be Munich, Starnberg, Freising, Augsburg and Bad Tölz.

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