An Inside Look at Pepsi Spire

Thoughtful design and future-proofing technology key to rollout of new fountain machine.

July 30, 2014

NEW YORK –Advertising Age got a sneak peek of the design thinking behind Pepsi’s new Spire fountain machines, which can serve 1,000 flavor combinations.

In the article, reporter Natalie Zmuda describes the inner workings of Pepsi’s process in bringing the machines to market, including testing the product on hundreds of consumers in order to analyze how the Spire would be used by different demographics.

According to Advertising Age, PepsiCo’s Chief Design Officer Mauro Porcini said the Pepsi Spire portfolio is one of the best examples of the company's desire to make design a collaborative effort. That cross-functional team was also charged with "future-proofing" the Spire.

The company has been researching and refining Pepsi Spire for years, bringing it to market this year to compete with the Coca-Cola Freestyle machine. PepsiCo hopes to have 2,000 units in the market by the end of the year. The Spire is available in three sizes to fit varying retail floor plans: a countertop unit with a 10-inch touchscreen; a countertop unit with a 15-inch touchscreen; and a model with a 32-inch touchscreen that can be configured either as a countertop or freestanding unit.

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