Organic Food Appeals Broadly

However, the higher price tag deters some from buying organic.

July 25, 2011

NEW YORK ?" Fifty-eight percent of consumers in a recent NPR-Thomson Reuters Health Poll said they preferred to eat organic food over non-organic food, NPR reports. Thirty-one percent liked non-organic food and 11 percent had no opinion.

Older Americans are the least likely to embrace organics. For those 65 and older, 45 percent preferred organic foods, while 38 percent liked non-organic foods and 17 percent had no opinion. Organics appeal to people because they want to support local farmers (36 percent) and want to avoid consuming toxins, such as pesticides (34 percent).

Among those who liked non-organic food, 54 percent said it was because of the cost of organic food. Non-organic food also is more easily found.

For buying produce, 43 percent of respondents prefer farmers markets, while 32 percent like to shop at supermarkets and 20 percent like home gardens for their veggies.

Eating out organically at restaurants isn??t a top priority, with only 34 percent saying they want organic menu options when dining out. Around two-thirds of respondents simply didn??t care about organic food in restaurants.

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