Missouri Law Expands Growlers to C-Stores

The new law allows retailers to fill growlers up to 128 ounces.

July 22, 2016

SPRINGFIELD, Mo. – Convenience retailer Kum & Go plans to bring growlers to Missouri locations, thanks to a new law that allows licensed retail stores, including grocery, liquor and convenience stores, to dispense beer from a tap and sell it in growlers.

Kum & Go spokesperson Kristie Bell told the Springfield News-Leader that the retailer hasn't determined which locations will offer the service, adding that Kum & Go’s new Marketplace concept has been designed with space to accommodate a growler station. “We’ve opened a few stores in Iowa this year with growler stations, and they’ve been a popular feature with customers," she told the news source.

Marcelo Abud, region vice president for Anheuser-Busch, said in a statement to the St. Louis Post-Dispatch that the new law “helps enhance the position of beer in an increasingly competitive retail landscape by giving retailers the ability to provide more consumer choice and improve the customer experience with more options to refrigerate product and wider sales of growlers."

Iowa-based supermarket Hy-Vee also told the News-Leader that it plans to add growler stations to some of its stores.

The law provides that growlers can be from 32-ounces to 128-ounces and must be filled by the retail employee for off-premises consumption. The new law also allows brewers to lease refrigeration units to retailers and would allow the retailer to stock the cooler with any product they choose, regardless of the terms of the lease. That last provision is a sticking point with some local craft beer reps, who say the coolers will likely be stocked with only products sold by the company that lease them.

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