Subway to Help Feed Alabama Tornado Victims

The sandwich chain is matching all donations made to the West Alabama Food Bank through the end of this month.

July 21, 2011

TUSCALOOSA, AL - Subway announced earlier this week that it is partnering with the West Alabama Food Bank to help feed disaster victims in and around Tuscaloosa who were affected by violent storms earlier this spring, SunHerald.com reports.

The sandwich chain is encouraging consumers to text the word "FOOD" to 27722 to donate $10 to the West Alabama Food Bank, pledging to match all donations made through the end of the month.

Named "Pullin for a Cause," the charitable campaign coincides with the launch of its BBQ Pulled Pork sandwich, available nationally for a limited time.

"We??ve teamed up with the West Alabama Food Bank to remind folks that even though it??s no longer front page news, communities affected by the violent spring weather still need our support on the long road to recovery. We invite everyone to join us in supporting them," the company said in a press release.

Subway??s BBQ Pulled Pork will be available nationally through August 14.

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