Ikea Launches Beer Label

Ikea has introduced a private-label beer at its U.K. stores ? no assembly required.

July 19, 2012

NEW YORK - Ikea recently launched a private-label beer at some of its stores in England, Geekosystem.com reports.

?-L Mörk Lager, emblazoned with the Ikea logo, is available for sale in stores only. The dark lager contains 4.7% alcohol and is sure to make those long nights fumbling with allen wrenches as one assembles bookcases and a stand for a flat-panel TV more palatable (if slightly more challenging).

The beer has received somewhat favorable reviews: beer review site Untapped gave it an average rating of 3.46 rating out of five, based on 11 reviews.

Advertisement
Advertisement
Advertisement