HARRISBURG, PA – The Hershey Creamery Co., manufacturer of Hershey’s® Ice Cream, has served real, premium milkshakes since the 1930’s. Now they’re making their milkshakes and smoothies more accessible with the new Shake Shop Express, a self-serve frozen drink blending machine.

The Shake Shop Express program allows Hershey’s Ice Cream to stay relevant with the recent trends in frozen drinks and consumers’ fast-paced lifestyles. Shake Shop Express is a quick way to get consistent, delicious, portion-controlled milkshakes and smoothies on the go. Blending a drink takes only one minute and is easy to do, so anyone can make a shake. Shakes are available in an array of flavors from traditional Vanilla, Chocolate, and Strawberry to Peanut Butter Cup, Green Mint Chip, Cookies & Cream, Brownie Batter and Cake Batter, all made with Hershey’s Ice Cream. New flavors that will soon join the mix are Mocha Chocolate Chunk Blenjava^®, as well as Strawberry Banana and Wildberry Fresh Fusion Smoothies.

Shake Shop Express is unlike any project Hershey’s has generated and the company is enthusiastic for its outcome. “We are very excited to launch such an important program for our 120 year old company. Shake Shop Express has opened doors for new opportunities like no other program we have developed in decades,” said Tom Holder, vice president of sales and marketing for Hershey’s.

Shake Shop Express is ideal for convenience store locations and includes a blending unit, display cabinet that highlights products with LED lights and attention-getting signage. Set up is simple and Hershey’s will provide maintenance and complimentary equipment upgrades.