NATICK, MA - The National Retail Federation (NRF), responding to a recent Shop.org survey that revealed nearly three-quarters of retailers are exploring mobile strategies, yet 62 percent have yet to implement such a strategy, has unveiled a Mobile Retailing Blueprint, AuctionBytes.com reports.
The blueprint outlines for retailers how to leverage mobile technology to enhance their marketing efforts, with a dedicated section on implementation planning and technology. It also addresses secure mobile payment processes that offer consumers enhanced convenience while lowering processing costs.
Among the issues the blueprint addresses:
- How mobile retailing can improve business.
- The technologies and standards applicable in the mobile field.
- How best to implement a mobile strategy.
- The capabilities of mobile phones.
- Mobile payment options.
The 176-page blueprint is available free of charge through the NRF's Mobile Retail Initiative website.
Be on the lookout for the NACS Show Mobile App, available in August. If you haven??t registered yet for the NACS Show, do so today!