Wendy’s Goes All-In on Queso and Bacon

QSR is sharing its obsession with melted cheese with its customers.

July 12, 2017

DUBLIN, Ohio – Wendy's is admitting its obsession with queso with three new limited-time menu offers:  the Bacon Queso Burger, Bacon Queso Chicken Sandwich and Bacon Queso Fries.

"Simply put, people are going to go crazy for our new queso products because they are just that good," said Wendy's Chief Concept & Marketing Officer Kurt Kane. "Nobody does fresh beef, chicken sandwiches and topped fries like Wendy's, so we've taken three things our customers already love and made them even better by adding queso."

For a limited time, Wendy's will offer two Bacon Queso sandwich options, either with a quarter pound of beef or a chicken breast, on a red jalapeno bun. For the Bacon Queso Fries, Wendy’s uses a fusion of poblano Queso cheese sauce and cheddar cheese melted over its sea salt-seasoned fries.

The Bacon Queso Burger and the Chicken Sandwich have a suggested retail price of $4.99 and $5.39, respectively. The Bacon Queso fries have a suggested price of $2.49.

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