Pret A Manger Heads to the Service Station

Fast-growing all-natural foodservice chain is planning to launch its first shop at a Welcome Break motorway service station.

July 11, 2016

LONDON – Pret A Manger is planning to open its first store inside of Welcome Break motorway service station, reports FruitNet.com. Welcome Break is an independent motorway service operator with 27 sites across the United Kingdom that are open 24/7 and attract 85 million customers annually.

Pret offers freshly made all-natural prepared foods and organic coffee. In the last 30 years, Pret has grown to more than 350 locations worldwide and serves more than 300,000 customers daily. 

The new Welcome Break location’s menu will feature a large selection of Pret’s freshly-made sandwiches, salads, wraps, baguettes and hot options, as well as organic teas and coffees, cold drinks, fruit and snacks.

According to the news source, Pret A Manger CEO Clive Schlee commented that the motorway location “is a new area for the Pret business, and one we’re looking forward to exploring. We’ll obviously have our own kitchen on the premises, allowing us to serve motorway customers with fresh, natural food, handmade throughout the day. I’m sure this natural food, and our organic coffee, will be well-received by motorway customers.”

The shop will operate on a trial basis for 12 months, and if successful, more Pret shops could open at other Welcome Break locations.

Advertisement
Advertisement
Advertisement