HENDERSON, N.C. – VERGE Retail announced earlier this week that convenience store distributor and wholesale grocer AJ Silberman & Company Inc. has deployed VERGE’s AJS Advantage, a custom iPad sales app, to its entire team of outside sales representatives, as well as convenience store retailers across Pennsylvania, Ohio, Maryland and West Virginia. 

Incorporating VERGE Ignite’s platform – designed exclusively for c-store distributors and retailers – the app replaces traditional laptop-based solutions, as it enhances presentations, improves sales processes, accelerates time to market, reduces order errors and eliminates printing costs. It also allows AJS sales reps and customers to identify sales opportunities via core SKU analysis, along with real-time access to trends and market share figures.

“We’re excited to present our customers with an extraordinary opportunity to have at their fingertips a sophisticated mobile tool that will instantly help increase sales, decrease costs and enrich overall sales and ordering processes,” said Lisa Silberman, AJS CFO. Matt Silberman, AJS vice president of operations added, “VERGE’s technology is a perfect fit with our company’s core mission, philosophy and heritage of putting customers first and helping them achieve maximum success.”