HACKETTSTOWN, N.J. – While most retailers are preoccupied
keeping packed beverages in their coolers and considering August vacation
options, Mars Chocolate North America has begun talking with retail buyers
about new Easter items.
According to Mars, 78% of the U.S. population celebrates
Easter, and it’s the second most popular holiday for chocolate and candy. Here
are a few items Mars is launching:
- TWIX
Brand Egg Singles (also available in six-packs) – an egg-shaped crunchy
cookie with creamy caramel coated in TWIX Brand milk chocolate.
- TWIX
Brand Centerpiece Egg – a 5-ounce “egg” with a crispy cookie that’s layered
with caramel and covered in milk chocolate.
- M&M’S
Brand Milk Chocolate Solid Bunny with MINIS – blends M&M’s Milk
Chocolate MINIS inside the chocolate.
Mars will be launching an Easter 2014 marketing program that
includes national freestanding inserts; national television, print and digital
advertising; and in-store point-of-sale displays.