7-Eleven Tests Soylent RTD Meals

Placing its products at participating 7-Eleven stores is Soylent's first foray into retail distribution.

July 10, 2017

LOS ANGELES – Rosa Foods, the makers of Soylent, announced that its suite of nutritional ready-to-drink meals will be tested at 18 7-Eleven stores in the Greater Los Angeles area beginning July 10. The 7-Eleven locations currently plan to sell three Soylent flavors: Cacao, Cafe Coffiest and the new Cafe Chai.

"It is exciting that the demand for our breakthrough line of drinkable meals has moved beyond e-commerce," said Rob Rhinehart, Soylent founder and CEO. "This new collaboration with 7-Eleven will make Soylent an even better option for customers looking for convenience without sacrificing their health. We are thrilled to be working alongside the talented 7-Eleven team and look forward to building our retail presence nationwide."

Todd McFarland, 7-Eleven senior product director for vault, says that Soylent is a differentiated product for the on-the-go, millennial consumer. “It is a great example of a product that has reached online success in a short period, and we are excited to collaborate with Soylent to bring the drinkable meals to our stores in a single serving.”

Soylent's line of ready-to-drink products have only been available at Soylent.com and on Amazon.

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