WilcoHess Launches New Mobile App and Website

New site features store profiles, a CEO blog and a store locator. WilcoHess On the Go allows customers to present digital coupons that can be scanned at the point of sale.

July 10, 2012

WINSTON SALEM, NC - WilcoHess announced earlier this week their new website, WilcoHess.com, a partnership developed with OpenStore by GasBuddy.

The new site features store profiles, a CEO blog and a store locator, along with a new app, WilcoHess On the Go.

The initiative provides customers with digital coupons that can be scanned at the point of sale, real-time gas prices, social media promotions, and a Spin & Win game that will host non-traditional promotions and sweepstakes.

Hess Corporation also used OpenStore for its Hess Express mobile app and redesigned website,

HessExpress.com. WilcoHess and Hess Corporation worked together to provide platforms with similar functionality for ease of use by Hess and WilcoHess customers in the same markets.

"With these social and mobile initiatives, our company will be better equipped to meet our customer??s needs on a much more tailored level, as well as offer more personalized deals and ultimately build brand loyalty," said Larry Lytle, vice president of marketing for WilcoHess. "Our industry is changing and we are committed to being on the leading edge of emerging technologies and strategies that will allow us to adapt to the shift that is reshaping the fabric of the American society and subsequently, our customer.

"Rapid advances in social media empower c-stores and customers alike," said Jason Toews, CEO and co-founder of OpenStore. "This trend is quickly accelerating and truly ensuring that customers engage with c-stores to produce innovative and attractive marketing and loyalty offers in addition to reliable messages and brand experience."

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