NEW YORK – Results from the latest Consumer Reports reader survey reveal that QSRs may be losing their edge as more diners, especially Millennials, are willing to go out of their way for better a better meal.
“Americans are spending more than ever to dine out — topping $680 billion per year. And they are demanding more for their money, higher-quality fast food, and greater variety than can be found at titans such as Burger King, KFC and McDonald’s,” writes the news source.
The survey reveals consumers’ feedback on burgers, burritos, chicken and sandwiches and subs. The largest national chains, such as McDonald’s, Taco Bell, KFC and Subway, proverbially got served:
- Taco Bell’s burritos were ranked the lowest at 6.3, while Chipotle came in first at 7.8.
- Subway’s subs ranked low at 7.2, barely beating out Au Bon Pain (7.0 rating) for the bottom spot.
- McDonald’s hit the bottom (5.8 rating) in the burger department.
- Chick-fil-A ranked highest for chicken at 8.1, with KFC taking the bottom spot at 7.1.
Readers also named their favorite fast-food alternatives. Consumer Reports notes that these fast-casual chains typically serve higher-quality fare, are big on breakfast, charge higher menu prices and focus less on a drive-thru experience:
- Chipotle Mexican Grill
- Firehouse Subs
- Five Guys Burgers and Fries
- Jason’s Deli
- Jersey Mike’s Subs
- Jimmy John’s Gourmet Sandwiches
- McAlister’s Deli
- Panera Bread
- Schlotzsky’s
“More and more, food quality — not just low price — is emerging as a deciding-factor for many Americans,” Tod Marks, senior projects editor for Consumer Reports, told Reuters. “Our survey clearly shows the big guys need to respond.”