HENDERSON, N.C. – Plaid Pantry has unveiled its first customer
smartphone app, which has been deployed across more than 100 c-stores
throughout Oregon and Washington to enhance the customer experience, provide
greater convenience and build customer loyalty.
VERGE Connect powers the new branded smartphone app, which enables
customers to select the types of promotions and coupons they receive and access
them right on their iPhone or Android device. In addition to features now
ubiquitous in c-store branded apps, Plaid Pantry is launching with
unprecedented loyalty features that rewards more loyal customers, and allows
all customers to game for the opportunity to unlock premium coupons.
"We selected VERGE technology for our entry into mobile because it
supports the convenience and positive experience we strive to provide customers
every time they visit one of our stores,” said Jonathan Polonsky, executive vice
president, Plaid Pantry. “Our motto is ‘Get in, Get it, Get Going’ and this app
makes it easier for customers to do just that, while also rewarding them for
their loyalty and providing savings based on their purchasing
preferences.”
The platform’s advanced analytics capabilities enable retailers to track
customer purchasing behavior. With this intelligence, Plaid Pantry knows how
customers are responding to promotions in real time, ensuring their customer
touch points have maximum impact on the consumer experience, as well as on
sales and growth of the brand.
Carson Kuehne, VERGE Retail chief innovations officer, said, "We’re
pleased to work with Plaid Pantry, a leader in delivering convenience, service
and value to the c-store customer. This app is designed to produce immediate
returns for both the company and its customers by making it easier than ever
before to deliver on those core business practices."