Hershey’s Delivers Messages on Chocolate Bars to Team USA

New “Hello From Home” campaign features U.S. gymnast Simone Biles.

June 30, 2016

HERSHEY, Pa. – The Hershey Company has launched its first-ever Team USA-themed advertising campaign, “Hello From Home,” an extension of the “Hello Happy” campaign.

Joining the campaign is three-time World All Around Champion gymnast and U.S. Olympic hopeful Simone Biles. Biles joins 2012 U.S. Olympic gold medalist Jordan Burroughs and 2012 U.S. Paralympic gold medalist Mallory Weggemann as part of the Hershey roster of Team USA athletes.

“Hello From Home” features these three athletes as well as their family and friends who have been by their side throughout their journey to compete in the Rio 2016 Olympic and Paralympic Games. “Hello From Home" chronicles the importance of Team USA athletes, including Biles, Burroughs and Weggemann, feeling connected to their supporters, the backbone behind the success of each athlete, as they pursue their dreams.

The campaign is unveiled when the athletes’ open their Hershey’s Milk Chocolate Bars to find “hellos from home,” hand-written notes of encouragement, love and support from those closest to them. It will also feature a variety of “Hello From Home” athlete videos, a #hellofromhome digital campaign and submission tools for fans to deliver their own “hellos” with the ultimate goal of delivering the messages to Team USA athletes while they are training, competing at the U.S. Olympic and Paralympic Team Trials, and while on the ground in Rio pursuing their dreams. Fans will be able to use the #hellofromhome hashtag on social media to send virtual messages to Team USA.

U.S. Gymnast Simone Biles
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