We Card

The latest ‘Convenience Matters’ podcast looks at how retailers responsibly verify age-restricted transactions.

June 27, 2016

ALEXANDRIA, Va. – The We Card program was founded to minimize youth access to tobacco. More than two decades later, it continues to grow and evolve with a number of new initiatives to further its success.

The latest “Convenience Matters” podcast looks at how the We Card program helps retailers responsibly verify age-restricted transactions.

Program co-hosts Jeff Lenard, NACS vice president of strategic industry initiatives, and John Eichberger, executive director of the Fuels Institute, talked to Doug Anderson, president of The We Card Program, for the podcast, “We Card.” The program can be downloaded on iTunes by searching for “Convenience Matters. It also is available at www.nacsonline.com/podcasts.

NACS was a founding member of the pioneering We Card program that was launched in in 1995 to help introduce the concept of responsible retailing on a massive scale. Today, convenience stores verify identifications for age-restricted products 4.5 million times a day—almost triple the 1.8 million IDs verified by TSA on a daily basis. The We Card program has provided retailers with over one million in-store educational kits and has trained over 375,000 retail employees nationwide.

“There is no industry more closely tied to their communities that convenience stores and We Card is another example of how the industry works to enhance the communities it serves,” said Lenard.

A new “Convenience Matters” podcast will be released every week, focusing on topics related to convenience stores. 

NACS Daily announced the podcasts in late January.

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