SAVANNAH, Ga. – Last month, Enmark Stations Inc. raised $76,097 by selling paper balloon icons in all 59 of its retail stores in Georgia, South Carolina and North Carolina, and holding two “Full-Service Fridays” locally in Savannah, Georgia. The funds raised from these efforts were donated to The Leukemia & Lymphoma Society’s (LLS) 2014 Light The Night Walk.

The company exceeded its goal of raising $75,000 in support of LLS — a $10,000 increase over the $65,000 the company raised in 2013.

The paper balloon icons could be purchased for $1 and were displayed on surfaces inside the Enmark stations. In addition to the paper icons sales, Enmark Stations held two Full-Service Fridays, inviting customers to pull into the Enmark Store, where members of the Enmark management team pumped gas, wiped windows and handed out coupons for car washes in exchange for donations.

Enmark VP/General Manager Houstoun Demere, having lost his mother to leukemia at an early age, felt an obligation to help this nonprofit organization: “Thanks to our generous customers, our company was able to support the Leukemia and Lymphoma Society’s efforts to cure leukemia, lymphoma, Hodgkin’s disease and myeloma and to improve the quality of life for the patients and their families,” he said in a press release. “I am so proud that we were able to reach our donation goal, and I cannot thank our customers enough. I hope we will continue this tradition in the coming years.”