Wendy’s Officially Launches Pretzel Burger

Rumors have been flying for months, but beginning today the QSR will finally bring its pretzel burger roll to its locations nationwide.

June 24, 2013

MCLEAN, Va. – Beginning today, Wendy's is kicking off the national rollout of its Pretzel Bacon Cheeseburger, a $4.69 premium burger served on a toasted pretzel bun. USA Today reports that in just a few weeks, the burgers will be available coast to coast. 

The newspaper adds that Wendy’s is counting on its pretzel burger to be fast-food game changer, noting that no other QSR is selling a burger on a pretzel bun.

“This is the most anticipated new product in recent history,” Craig Bahner, Wendy's chief marketing officer, told the newspaper. The initial rollout is a limited-time offer through the summer.

“This is the ultimate mash-up of three American loves: pretzel, bacon and cheeseburger,” Bahner said.

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