Taco Bell Lures Health-Conscious Diners

The QSR’s new “Power Protein” pilot menu signals the chain is looking to offer healthier options.

June 20, 2013

NEW YORK – Beginning July 25, Taco Bell will begin testing a “Power Protein” menu that it hopes will lure health-conscious consumers, Advertising Age reports.

The pilot will kickoff in Dayton, Ohio, and include four items: a chicken burrito, steak burrito, chicken bowl and steak bowl – each that offers more than 20 grams of protein and contains fewer than 450 calories.

The QSR is also testing zero-calorie beverages, including SoBe Lifewater Yumberry Pomegranate and Brisk No Calorie Peach Iced Green Tea.

The Power Protein burrito will include a double portion of chicken or steak, along with, romaine lettuce, roasted-corn-and-pepper salsa, pico de gallo, guacamole and reduced fat sour cream. The Power Protein Bowl includes similar ingredients, minus a tortilla and plus black beans.

According to Taco Bell CEO Greg Creed, the new items are intended to become more relevant to Millennials, who are seeking items that have more protein and less fat.

If the test succeeds, the Power Protein menu is expected to rollout nationally in 2014.

Advertisement
Advertisement
Advertisement