Starbucks to Launch Calorie Boards Nationwide

Beginning June 25, all company-operated and licensed Starbucks stores in the U.S. will offer calorie information on menu boards.

June 20, 2013

SEATTLE – Starbucks Coffee Company announced earlier this week that it will include calorie information on menu boards at all company-operated and licensed U.S. Starbucks stores beginning June 25.

The launch of menu boards and existing pastry case calorie labeling is intended to provide transparency to its customers, which is also available through printed brochures, Starbucks.com, and through the company’s mobile app.

“Menu labeling is yet another step to extend our commitment to wellness, ensuring our customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks beverages to be within their desired calorie range,” said Mary Wagner, senior vice president of global research and development, at Starbucks. “Starbucks believes that wellness is the journey to a happy, healthy life through daily choices, whether it’s a favorite beverage or a wholesome meal option.”

Starbucks will post calorie counts for each beverage on its menu boards, and it will include calorie counts on labels that accompany food in the bakery case.

In other company news, the coffee chain is also expanding its food offerings, USA Today reports, making its location a bigger attraction, especially during the slower afternoon and evening hours.

Earlier this year, the company launched new sandwiches and salads, including a Turkey and Havarti sandwich and a Hearty Veggie and Brown Rice Salad Bowl. According to Troy Alstead, CFO for Starbucks, food accounts for 19% of overall sales, up from the low-teens, “not that many years ago,” he said.

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