LOUISVILLE, KY - Nokia Siemens Networks has partnered with U.K. wireless carrier Everything Everywhere to introduce mobile payments to vending machines, Mobile Payments Today reports.

The partnership means U.K. vending machines can now be linked to Everything Everywhere??s network as well as those for France Telecom and Deutsche Telekom.

As such, vending machine owners can send targeted messages to consumers as they approach a machine, while interacting with them through social media. Additionally, customers with NFC-enabled smartphones can make purchases using the Orange Quick Tap mobile payment program.

"Vending is just one of many areas where we are offering innovative services outside the traditional telecoms remit," said Marc Overton, vice president Wholesale and M2M at Everything Everywhere. "There is great potential for M2M technologies to provide companies operating internationally in all sectors with instant access to data, making businesses run better and improving the customer experience."