Discover Ways to Beat the Competition

Participate in the learnings and share your experience with the Playbook for Success, based on research by the NACS/CCRRC.

June 14, 2013

ALEXANDRIA, Va. – Most convenience stores know that there is more competition for consumers than ever before — and some of the newer competitors are doing a pretty good job. Adding to that challenge is research showing that the convenience store channel must also overcome negative images shoppers have of the industry.

But there is hope — and help — for convenience stores. “The Playbook for Success: A Three Step Guide to Growing C-Store Business” offers ways to conquer those challenges and build a better, stronger business. Based on shopper research by NACS and the Coca-Cola Retailing Research Council (CCRRC), the Playbook for Success provides guidance for retailers who are still working on getting all the basics in place and for those looking for ideas to fine tune their grab-and-go business. The study also shows new growth platforms for retailers who are ready to serve entirely new types of shopper needs.

The Playbook contains a short set of questions for a retailer to use to survey their own customers. The results will point to places to make immediate changes, such as:

  • Putting all the basics in place to meet minimum shopper expectations.
  • Defending “their turf” in order to be the best choice for grab and go.
  • Identifying and building new areas to generate sales.

To develop future playbooks, the council is asking retailers to send in their experiences with using guidance from the “Playbook For Success.” The Council will then develop case studies, large and small, to help others see how they can benefit from this work. 

“The Council encourages retailers to participate by providing information and case studies about their experiences to help other retailers,” said Carol Jenson, chair of the NACS/CCRRC and chief marketing officer for Wawa. “Our industry has a strong entrepreneurial foundation, and each member company has an opportunity to learn from each other. There’s clearly an opportunity for more retailers to jump start their own sales growth by being part of this ‘doing and learning’ phase of our work. Take action now!” 

Download a copy of the Playbook and check it out. This is an opportunity to learn along with some of the best retailers in the business. There’s no cost to participate. For more information about participation in the case studies, contact Bill Bishop, council director. 

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