Bud Light Platinum Launches Reclosable Aluminum Bottle

The new packaging is available at Las Vegas nightclubs and pools, with nationwide rollout expected later this year.

June 13, 2013

ST. LOUIS, MO – Anheuser-Busch announced earlier this week in Las Vegas the launch of a new 11.5-ounce reclosable aluminum bottle for Bud Light Platinum that will be available at Sin City nightclubs and pools.

The new bottle features a twist-off cap and is 50% stronger than a standard aluminum can. It is also designed to chill beer quicker than traditional aluminum cans.

“The new reclosable bottle continues our long tradition of innovative packaging that delivers the freshest, coldest, best-tasting beer possible,” said Pat McGauley, vice president of innovation for Anheuser-Busch.

The Bud Light Platinum reclosable bottle will also be available at Las Vegas retail stores in 10-packs. The new packaging will launch nationally later this year.

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