Seagram’s ‘Escapes Spiked’ Debuts This Fall

At 8% ABV, the flavored malt beverage hopes to capture growing c-store sales of the category.

June 09, 2017

ROCHESTER, N.Y. – Seagram’s announced a new line of premium flavored malt beverages (FMB), Seagram’s Escapes Spiked. With a higher alcohol by volume (AVB) of 8%, Seagram’s Escapes is doubling down on a growth segment of the FMB category with two of its popular Escapes flavors: Jamaican Me Happy and Strawberry Daiquiri. 

“Spiked” is a brand extension of the lower ABV Seagram’s Escapes drinks, which has experienced seven consecutive years of sales growth.

With convenience store sales making up more than 50% of FMB sales, Seagram’s is specifically targeting the convenience channel for this launch. “With 80% of single serve volume sold in the c-store space, ‘Spiked’ is launching in the right channel and bringing the perfect blend of brand, flavors and SKUs to drive success,” said Jennifer McCauley-Topor, associate brand director of Seagram’s Escapes.

“Our approach with ‘Spiked’ was to increase the alcohol content while delivering the same delicious flavor that our consumers have come to expect from Seagram’s Escapes. The brand’s equity in offering high quality, great tasting flavors gives us confidence that ‘Spiked’ will be a top competitor in a growing segment,” said McCauley-Topor. 

Seagram’s Escapes Spiked, available in 23.5-ounce cans, will be available nationally starting October 1, 2017.

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