CHICAGO – Following successes with similar programs, GreenPrint is expanding into Chicagoland through a partnership with The PRIDE Stores. The companies will be launching a reduced emissions program across every PRIDE Stores location in and around Chicago.

GreenPrint’s Purpose sustainability program reduces consumers’ tailpipe emissions via the company’s proprietary platform that invests in certified carbon reduction projects and plants trees with The Arbor Day Foundation to sequester carbon dioxide out of the atmosphere.

"Being the first and exclusive partner in Chicago to have such an impactful program is a strong competitive differentiator for us, and is something we are excited about. This program will deliver a positive impact on our local communities, while building goodwill and loyalty at all 12 of our PRIDE Stores," said Mario Spina, CEO of The PRIDE Stores. "Our goal is to continue to be forward thinkers and provide our customers with a wonderful experience not only inside our convenience stores and restaurant offerings but also at our fuel islands, and we believe that this program will help us continue in achieving that goal."

The Purpose program requires no new vehicles, software, hardware or equipment that would require an expense or installation. Instead, consumers can reduce their emissions by purchasing the same high-quality fuel they have always pumped at The PRIDE Stores. The Purpose program will do the heavy lifting of automatically calculating tailpipe emissions and will invest in carbon projects to reduce those emissions in the atmosphere by up to 25%.

"Across clients we've measured consumers' positive response with new and existing customers while building loyalty and goodwill, improving our client's net promoter score, and increasing in-store traffic and volume. We look forward to bringing the same Purpose-driven results to The PRIDE Stores,” said Pete Davis, founder and CEO of GreenPrint.