SAVANNAH, Ga. – Enmark stations are being rebranded under a new name and look: enmarket. The new name and logo are designed to reflect the Savannah-based retailer’s commitment to fresh foods and healthier lifestyles for its customers and communities. The simple addition of two letters to the company’s established brand will immediately indicate to consumers the type of store and product that they can expect from the company.
“Enmark has always been recognized as the market leader in competitively priced premium quality, double-filtered fuel, and none of that will change,” said Houstoun Demere, vice president of enmarket. “We’ve maintained the core values that the company was founded upon but have morphed into something different … We felt it was time to make some external modifications to better reflect these internal changes. This starts with our name and logo, the first thing you see when you ride by one of our stores.”
The new branding will be implemented throughout enmarket’s 63 stores in Georgia and the Carolinas within the next year, with the first store launching the new look this week. As part of the rebranding effort, enmarket plans to remodel many stores inside and out, including new employee uniforms that reflect the company’s transformation. In-store technologies will be upgraded for quicker transactions as well. enmarket will continue to offer the same core products Enmark now carries, with additional product lines being added to several areas, including a new line of healthy snacks with more all-natural, organic, gluten-free and non-GMO options. The company will also be increasing delivery frequencies for fresh food products in order to maintain utmost freshness on their shelves, as well as more take-home meal solutions such as fresh rotisserie chicken.
The company’s move is part of a larger national trend, said Jeff Lenard, NACS vice president of strategic industry initiatives. “There is definitely a trend in the industry to increase focus on a market offer that involves more grab-and-go and fresh items. People, especially Millennials, are snacking more and this snacking is replacing meal occasions. On-the-go customers increasingly are looking for fresh and healthy grab-and-go items.”
“We believe that we all benefit when the collective population is healthy. When people are healthy, they are generally happier, less likely to become ill, more productive at work, eager to grow and learn… the list goes on,” explained Matt Clements, enmarket director of marketing. “So we’ve simply tried to make it easier for consumers to make healthier choices at our stores while still giving them the option to make a more indulgent purchase if that’s the kind of mood they are in.”
Lenard also pointed out that consumers are looking at their grocery shopping differently and retailers who seize the opportunity to make fresh foods a point of differentiation can be quite successful. “Clearly enmarket gets that. The new name is very clever in that it keeps the familiar Enmark branding while adding the market concept.”